VIETNAM WEDDING WEEK 2026 OPENS “THE LOVE CITY”, UNITING BRIDAL FASHION, ARTISTS AND THE WEDDING ECOSYSTEM IN HO CHI MINH CITY

Ho Chi Minh City, August 2026 – Vietnam Wedding Week 2026 will officially take place on 22–23 August 2026 at White Palace Hoang Van Thu, opening The Love City — a “city of love” where bridal fashion, brands, experts, vendors and experiences for couples come together.

Positioned as a comprehensive and practical wedding week, Vietnam Wedding Week 2026 goes beyond providing inspiration for the big day. It creates a journey that allows couples to directly explore, experience, meet experts and move closer to real choices for their wedding.

At the heart of the event is Bridal Fashion Show 2026, one of its key highlights, bringing together a number of Vietnamese bridal fashion designers and brands, alongside artists taking on special roles on the runway.

THE LOVE CITY – WHEN EVERY WEDDING NEED BECOMES A DESTINATION

Inspired by the rhythm of an ever-moving city, The Love City transforms the entire Vietnam Wedding Week into a journey of discovery.

From the check-in area and bridal fashion runway to brand experience zones, workshops, consultations and interactive activities, each space is designed as a different “destination” within the city.

Here, visitors can explore everything from wedding gowns, suits, beauty, jewelry, venues, décor and photography to wedding planning, as well as services and products connected to the journey beyond the wedding day.

Rather than simply viewing beautiful images or searching for inspiration across multiple, disconnected platforms, couples can see, try, ask, compare, receive advice and meet brands — all within a single journey.

This is the practical spirit that Vietnam Wedding Week 2026 seeks to deliver: bringing wedding inspiration closer to real choices.

BRIDAL FASHION SHOW 2026 – BRIDAL FASHION BECOMES THE HEARTBEAT OF THE LOVE CITY

One of the major highlights of this year’s Vietnam Wedding Week is the Bridal Fashion Show 2026, where diverse expressions of bridal fashion come together on a single runway.

Names featured in this year’s event include Do Long Bridal, Lam Bridal, Minh Tuan Couture, Le Hoa Bridal, LOVINE Bridal, FALVAON Bridal, ADAM STORE, alongside other brands and designers within the bridal fashion ecosystem.

Each brand represents its own perspective on the contemporary bride and groom.

Do Long Bridal brings a sensual, sophisticated and highly performative spirit, distinguished by silhouettes that accentuate the body, corsetry techniques and intricate embellishment.

Lam Bridal, under the direction of designer Tam Lam, pursues a minimalist and contemporary design language, combining corset structures with restrained sensuality to celebrate the wearer’s natural beauty.

Minh Tuan Couture brings the spirit of couture and red-carpet glamour into the wedding setting through spectacular, sophisticated and highly theatrical designs.

Le Hoa Bridal presents explorations of silhouettes, structures and materials, continuing to expand the aesthetic choices available to the modern bride.

Meanwhile, FALVAON Bridal, by designer Luu Viet Anh, presents the VÀNG ẢNH VÀNG ANH collection, inspired by the Vietnamese folk tale Tam Cam, placing traditional Vietnamese materials and details alongside a contemporary design language.

The presence of LOVINE Bridal, ADAM STORE and other names further expands the bridal fashion landscape, from bridal couture to menswear, from a romantic spirit to new approaches to the image of today’s bride and groom.

The shows are set within the emotional flow of The Love City, where the runway is not simply a space for fashion presentation, but becomes part of the overall wedding experience for visitors.

WHEN MUSIC TAKES THE RUNWAY

Beyond bringing together bridal fashion, Bridal Fashion Show 2026 expands the runway experience through a combination of fashion, music and performance.

2PILLZ joins as Music Producer for the Runway, while also presenting a Special Performance at Bridal Fashion Show 2026. Music becomes a continuous layer throughout the shows, helping shape the rhythm and emotion of the runway.

On 22 August, THƠM (Da LAB) will appear as a Special Runway Performance, bringing music into the movement of fashion and creating a distinctive point of connection between performance and the bridal runway.

On 23 August, NAOMI will deliver another Special Runway Performance, contributing to an experience in which sound, fashion and stage come together within a shared space.

This combination takes the Bridal Fashion Show beyond the format of a traditional fashion show, moving towards a more complete performance experience where each collection can be expressed through design, movement, lighting and music.

FROM THE RUNWAY TO REAL CHOICES FOR THE WEDDING DAY

The distinctive feature of Vietnam Wedding Week is that the journey does not end when the models leave the runway.

Following the collections, visitors can continue exploring brands through gown fittings, style consultations, beauty & styling, jewelry, photography, wedding planning, venues, décor, F&B, travel and a range of other services for the wedding journey.

Alongside the runway is a series of workshops and experiential activities, where experts share practical knowledge around wedding preparation — from choosing a bridal style, bridal beauty and fashion to destination weddings, wedding planning and other important decisions.

The exhibition booths also serve not only as display spaces, but as places where visitors can experience products directly, receive consultations, discover offers and connect with brands that suit their needs.

Through this approach, Vietnam Wedding Week seeks to connect two worlds that are often separated: inspiration and decision.

A NEW MEETING POINT FOR VIETNAMESE FASHION AND THE WEDDING INDUSTRY

With the participation of designers, bridal houses, brands, experts, artists and industry professionals, Vietnam Wedding Week 2026 aims to create a meeting point between fashion, the wedding industry and the real needs of consumers.

For couples, The Love City is a place where they can arrive with many questions and leave with clearer choices for their wedding day.

For brands and vendors, this is not only an opportunity to be present before visitors, but also an opportunity to become part of the decision-making journey of couples who are actively preparing for marriage.

And for Vietnamese bridal fashion, the Bridal Fashion Show creates another space where different design languages can be introduced, meet the public and move from the runway into real life.

Vietnam Wedding Week 2026 warmly welcomes couples, industry professionals, media and fashion enthusiasts to step into The Love City on 22–23 August 2026.

EVENT INFORMATION

Vietnam Wedding Week 2026 – The Love City

Date: 22–23 August 2026Venue: White Palace Hoang Van Thu, Ho Chi Minh CityPositioning: A comprehensive and practical wedding week led by bridal fashionAdmission: Free entryRegistration: vietnamweddingweek.vn

Bridal Fashion Show 2026 – Special Appearances

2PILLZMusic Producer for the Runway & Special Performance

THƠM (Da LAB)Special Runway Performance – 22 August 2026

NAOMISpecial Runway Performance – 23 August 2026

PROMOTIONAL PARTNERS

Vietnam Wedding Week 2026 is supported in its promotional activities by Italian Atelier Asia-Pacific, a creative and strategic platform focused on luxury lifestyle and hospitality, together with CjC Marketing Agency, a Vietnam-based marketing agency specializing in communications, content and experience development for the luxury and lifestyle sectors. Through this collaboration, both partners contribute to extending the event’s communications reach and connections across the regional creative and industry network.

This press release has also been published on VRITIMES

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